Content writing for e-commerce website - Jaroma Tea
Tea, anyone? Anytime is tea-time!
Jaroma Tea is an Adelaide-based brand that creates, blends, and sells rare tea and classic tea blends for adventurous tea lovers and wellness enthusiasts.
Looking for a tea blend that is not only healthy, but aromatic and aesthetic (and fancy) at any time of the day? Tanja has you covered, with her delectable blends at Jaroma Tea.
Tanja has extensive experience in sales across different industries and a passion for art and beauty. However, she found it difficult to express her ideas, create the brand's tone of voice and tell a story.
● Brand message strategy
● Competitors analysis
● Keywords research
● E-commerce website structure
● On-page SEO
● Ongoing after launch support
During our interview, Tanja was very passionate about her idea to give people the opportunity to try new, exotic, and “different” tea.
On the other hand, she wanted tea to become a ritual of everyday life. Whether you are bored with drinking water during fitness challenges, looking for an aromatic tea after a relaxing massage, or perhaps something fancy for iced tea or a unique mocktail, Jaroma Tea is the store to find it all.
While the keyword research was quite a clear process, I had to find long-tailed and relevant words to align with tea naming. I also encouraged Tanja to optimise every image for her e-commerce website to boost SEO and create additional traffic.
We’ve agreed to create a World of Tea concept and invite potential clients into a story that helps discover unique flavours and aromas.
Also, I used easy and well known words for the brand’s tagline. Short and sweet and encompasses the vision of Jaroma Tea – to make tea a healthy and fancy drink for everyone at any time.
I’ve worked closely with Tanja throughout the entire project. Through comments, audio messages, and long talks over a cup of tea, she shared her ideas and doubts and I converted them into powerful words that shaped the Jaroma Tea brand.
Tatiana had a rocket start! With the website launch at the end of June, 2023 she went to a few markets, came back to me for another four tea descriptions, and sold some of her collection’ stock by the end of August.
Have we become friends? We sure have 😉 And I’m enjoying an aromatic rare tea blend while writing this case study.
If you are looking for an aromatic and fancy drink to impress your friends or classic organic tea to enjoy a moment, Jaroma Tea has it all.
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