WEBSITE AUDIT
You have an eye-catching website with trendy tech features and bright pictures but wonder why no one is buying?
You spend a ton of time writing blog posts (because everyone does) but it’s not improving your ranking?
You keep paying for targeted ads but people never make a booking?
Improve your website tech and structure, know the words used to find you and help your clients have a better journey.
Health check for your business
Website audits are like a health check for your business. Does the term SEO mean anything to you? If it doesn’t, there’s a high chance your website may not be performing well.
SEO stands for Search Engine Optimisation – basically, how to make sure your site is the best it can be for search engines.
How does the website audit work?
You fill in a brief questionnaire so I can get to know your business and hear your concerns. After a deposit is paid and our discovery call is held, I will run the audit.
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Interview to understand your business and objectives
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Tech and health analysis
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Content relevance and on-page SEO
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Content localisation and readability
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Competitor analysis (up to 4)
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A detailed report on deliverables in content re-writing proposal and overall view of website performance
It’s important to run a deep audit. To do this, I will need access to relevant data for website performance metrics and arrange access to:
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Google Analytics (GA)*
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Google Console (GC) *
-
SEM Rush connection*
*If you want in-depth analysis, I will need data for website performance metrics such as Google Analytics and Google Console together with your CRM.
As a result you will receive a detailed report with explanations and advice for improvement via ZOOM.
How does the website audit work?
You fill in a brief questionnaire so I can get to know your business and hear your concerns. After a deposit is paid and our discovery call is held, I will run the audit.
-
Interview to understand your business and objectives
-
Tech and health analysis
-
Content relevance and on-page SEO
-
Content localisation and readability
-
Competitor analysis (up to 4)
-
A detailed report on deliverables in content re-writing proposal and overall view of website performance
It’s important to run a deep audit. To do this, I will need access to relevant data for website performance metrics and arrange access to:
-
Google Analytics (GA)*
-
Google Console (GC) *
-
SEM Rush connection*
*If you want in-depth analysis, I will need data for website performance metrics such as Google Analytics and Google Console together with your CRM.
As a result you will receive a detailed report with explanations and advice for improvement via ZOOM.
TECH AUDIT ON-PAGE SEO AUDIT COMPETITORS FOR ORGANIC RESEARCH WEBSITE CONTENT STRATEGY OFF-PAGE SEO AUDIT KEYWORDS RESEARCH TECH AUDIT Technical performance on your website is a pillar for building a strategy and increasing sales. 1. Speed test 2. Crawling/indexing tests 3. Vital core 4. UX and visual content analysis ON-PAGE SEO AUDIT On-page means everything you and your customers can see on the web page. It also includes behind-the-scenes image titles and ALT text. 1. Headlines and body texts 2. Copy’s relevance and branding message 3. Internal links 4. URL, title, meta, images and video COMPETITORS FOR ORGANIC RESEARCH Your competitor’s performance for a particular course, product or service: 1. Their price and delivery 2. Their website performance 3. Their social media presence WEBSITE CONTENT STRATEGY Your website needs to be easy for people to browse (yes, like in the shop!) and responsive for search engines to find among the millions of other sites. 1. Site map proposal and website structure changes (if needed) 2. On-page user experience (from top to bottom) 3. SEO internal linking 4. Buyer journey KEYWORDS RESEARCH Keywords are the single words, phrases and questions that people use when searching for services or items to solve their problems. 1. Analysis of the keywords your website is ranking for already 2. Assessment of search volume for these keywords (how many people are searching) and the competition (which other sites are also using them) 3. Keyword advice for each page, post and product on your site (similar phrases and synonyms). OFF-PAGE SEO AUDIT Anything done outside your website with the potential to affect search engine rankings, to improve the way that both users and search engines see your site in terms of credibility, authority, popularity and relevance. 1. Backlinks analysis 2. Backlinks building proposal 3. Proposal of additional marketing channels (if needed) based on business’ goals and competitor analysis
Website audit
Tech audit
Technical performance on your website is a pillar for building a strategy and increasing sales.
Speed test
Crawling/indexing tests
Vital core
UX and visual content analysis
On-page SEO audit
On-page means everything you and your customers can see on the web page. It also includes behind-the-scenes image titles and ALT text.
Headlines and body texts
Copy’s relevance and branding message
Internal links
URL, title, meta, images and video
Competitors for organic research
Your competitor’s performance for a particular course, product or service:
Their price and delivery
Their website performance
Their social media presence
Website content strategy
Your website needs to be easy for people to browse (yes, like in the shop!) and responsive for search engines to find among the millions of other sites.
Site map proposal and website structure changes (if needed)
On-page user experience (from top to bottom)
SEO internal linking
Buyer journey
Keywords research
Keywords are the single words, phrases and questions that people use when searching for services or items to solve their problems.
Analysis of the keywords your website is ranking for already
Assessment of search volume for these keywords (how many people are searching) and the competition (which other sites are also using them)
Keyword advise for each page, post and product on your site (similar phrases and synonyms).
Off-page SEO audit
Anything done outside your website with the potential to affect search engine rankings, to improve the way that both users and search engines see your site in terms of credibility, authority, popularity and relevance.
Backlinks analysis
Backlinks building proposal
Proposal of additional marketing channels (if needed) based on business’ goals and competitor analysis