How to promote your small business in 2022?

The uncertainty has been a killer for many.

Some businesses thrived, some struggled, and some shut down.

Your pack will find you and you will love running your business even more.

My brain is a bit mushy this time of the year and moving between the creative and analytical is hard.

But I want to share with you a few points.

Your road map in marketing and SEO for 2022.

If you are local business:

- Use Google Business Profile as much (or even more) IG and FB channels for awareness.

- Be yourself! It’s so competitive. And Covid created extra segmentation. Don’t copy others, don’t please everyone. Your pack will find you and you will love running your business even more.

- Get yourself on google and apple maps, local directories.

- Go back to old but good marketing channel- printing material.

- Collaborate with local businesses that have the same audience.

- Update your website. Give detailed information about your services, products, work process, returns (if any). The FAQ page is a must. It will save your time “big time” and

time is one of the most significant costs for small businesses.

If you sell internationally:

- Tell your international audience throughout all marketing channels why they should buy from you (not local). Create “a myth” or show obvious benefits for them.

- Regularly update information for shipping and returns. Consider changing your shipping company (e.g., country’s post to a private carrier if time/cost matters)

- If you struggle with marketing, connect/become a member of your country fellows where your audience is. (e.g., selling made in Australia products? -join Australians in the USA group). They can become your advocates and always will support their “pack”.

- International SEO can be tough. Do your basic on-page-SEO with a local specialist/copywriter. There is nothing worse than auto-translation without localisation.

Create “a myth” or show obvious benefits for them.

It’s not easy, I know.

Pick one, tick the box, move to the next one.

I’m going to!

-update my own website - create new service packages (you will love it)

I’ll be watching the world with one eye shut, with a glass of wine in one hand, and spending time with boys (small and big).

So, if you need some help, shout out.

You know where to find me ;-)

Sending you hugs, because I hug my clients )

Yours,

Anna