Do you remember the moment you came up with your business idea or have a business plan written at the start of your journey? What are your values?
Your personal brand or company values should be the heart and soul of all your content.
If you have been struggling to develop fresh content ideas that will resonate with your target audience, it’s time to turn your values into the content.
The blog posts, social media captures and headlines on printing materials create a community of fans around your brand. When crafting a website copy or creating a short video around your shared values and goals, you give readers an insight into the heart of your company- bringing them closer to who you are as a brand in the process.
Here the examples of Salute World values that go through the brand content creation:
1. Customer service
I am here to help you write copy and provide ongoing support. Once you become my client, I send you a website report, update your title and meta descriptions and prioritise your next project with me over prospective customers.
2. Diversity
I turn your background differences into powerful tools. During an interview, copy brief and creating your USP (universal selling proposition), we put your cultural features upfront.
3. Communication
My working process is a breeze to run. No hassle with signed and scanned contracts and official emails. You will see my face and hear my voice from the first call (if you prefer ;-))
4. Involvement
Your brand becomes my project, and I'm committed to the success of your business, too.
5. Trust
I have experience in copywriting and keep mastering my skills all the time. Ask my clients, you can trust me;-)
6. Safety
Your private information is the anchor in our relationship.
7. Innovation
Your work process and tools I use for research and content creation done with modern apps and tech innovations.
Social media post example about work process and communication
“You don’t like to write or simply don’t have enough time to create content?
You deserve great copywriting that is going to be engaging and interesting enough for people to read. Let me take care of all your needs to focus on other aspects of running your business.
We will communicate through the apps that suit you during our work together, and I create an easygoing yet respectful atmosphere. I ask a lot of questions and expect your feedback to make sure you get the most out of every word and sentence so that people are reading what you have to say. Whether it be for your blog, website, or social media posts, I always stay in touch and guide you through the process.
Let me know how I can help you, and we can get started.”
You can transform this short capture into a long read, make a full article or record it as a short video. When using your brand values for content creation, you don't have to worry much about coming up with new ideas.
If you haven't already, it's time to start writing. It doesn't have to be complicated or fancy - just a few short and sweet sentences will do the trick.
If this sounds interesting but overwhelming, I would be happy to help - we can make it happen :)